About
One founder. 20+ years. Every campaign.
HEX Creative Works is small on purpose. The person who plans your campaigns is the person you talk to.
I’m Hector Herrera. I started in web design, then moved into programming, video and full applications. I ran a nationwide e-commerce business on a platform I built myself, so I know what it’s like when getting attention is the whole business.
I worked with memorial services partners across the country, where the work had to be personal and right the first time. Then I spent years in lead generation and digital strategy in one of the most expensive ad markets online. That’s where I learned what this studio is built on. Attention is only worth something if it turns into a call.
Across my career that’s more than 7,500 projects in web, video and digital work. Today I also design and run AI systems in production, and HEX Creative Works is a studio of Hex AI Systems. So I use AI where it saves time, and I keep a person on every post.
- Based in Houston, Texas
- Works with businesses across the US
- Sister studio HEX Web Design for websites, forms and tracking
- Writes about search, AI and marketing at hectorherrera.me
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