Strategy and planning
How much does social media management cost in Houston in 2026?
Published 2026 guides put social media management at $500 to $5,000 a month. What drives the price, what cheap plans skip and how to compare quotes.
Houston social media and content studio
People scroll past ads all day. We make the posts they stop for.
Strategy, content, posting, community and paid social for businesses that want customers, not just likes. Every post is made for your buyers, and a person checks it before it goes out.
Get a free Social Check Free. No pitch deck. A real person replies within one business day.
See sample campaignsRun by Hector Herrera. 20+ years and 7,500+ projects across web, video and digital work in his career.
ridgelineroofingSample
9posts3pillars5xa week
Ridgeline Roofing & ExteriorsRoofing contractorRoof repair, replacement and storm inspectionsPhotos of every job. Straight answers.Free inspection after the storm ↓ridgelineroofing.com/inspect
Storm ready
Start to finish
Ask a roofer
Sample campaign. AI-generated images.
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Storm last night?Here’s what to check from the ground.
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1. Shingles in the yardMissing pieces mean an exposed roof.
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2. Dents on guttersHail that dents metal can crack shingles.
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Don’t climb up.We’ll check it and send you photos.
ridgelineroofing2h
ridgelineroofingSponsored
After the stormFree roof inspection this weekridgelineroofing Hail or high winds on your street? We’ll check your roof and send photos of what we find. No pressure.
Sample ad. AI-generated image.
northbaydentalSample
9posts3pillars5xa week
Northbay Dental StudioDentistA calm dental studio for grown-ups and kidsTell us what worries you. We plan around it.New patients welcome ↓northbaydental.com/new
Meet the team
Small habits
What to expect
Sample campaign. AI-generated images.
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Nervous about the dentist?You’re not the only one.
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Tell us firstShare what worries you before you come in.
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We go at your paceBreaks whenever you want one.
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Ready when you areTap to request a time.
northbaydental2h
northbaydentalSponsored
New patientsA calm first visit, close to homenorthbaydental Tell us what worries you before you come in. We’ll plan the visit around it.
Sample ad. AI-generated image.
emberandoakSample
9posts3pillars5xa week
Ember & Oak Coffee HouseCoffee shopSmall-batch coffee, baked at 4amOpen mic Thursdays · Market SaturdaysCatering for the office ↓emberandoak.com/catering
The pour
The neighborhood
The regulars
Sample campaign. AI-generated images.
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Iced or hot?Winner gets the window board.
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Fresh out of the ovenCardamom buns. Gone by 11.
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Open mic ThursdaySign-ups at the counter.
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Come say hiOpen 6:30am to 6pm.
emberandoak2h
emberandoakSponsored
CateringCoffee for the whole officeemberandoak Catering boxes for 10 to 50 people. Order by 3pm for tomorrow morning.
Sample ad. AI-generated image.
Sample campaigns with placeholder businesses and AI-generated images. See the full campaigns.
20+years in web, video and digital work
7,500+projects in the founder’s career
100%yours. Accounts, ad accounts and files
Every postchecked by a person before it goes out
Where it goes wrong
Social media loses customers in six places.
Someone saw your post. They were curious. Then something small got in the way, and they kept scrolling. Nobody noticed, because a customer who scrolls past doesn’t leave a note.
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1 They scroll
The gap. Nothing makes them stop. It looks like every other post.
Content with a hook in the first second, made for a phone.
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2 They check you out
The gap. Old posts, a vague bio and no easy way to reach you.
A profile that says what you do and how to book in five seconds.
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3 They keep watching
The gap. You post in bursts, then go quiet for months.
A calendar you approve, posted on schedule every week.
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4 They reach out
The gap. Comments sit for days. Messages never get an answer.
Comments and messages answered fast, or sent straight to you.
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5 You run an ad
The gap. A random post gets boosted to half of Texas.
Ads with one audience, one offer and one clear next step.
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6 You check results
The gap. Likes go up. You still can’t tell if anyone called.
Tracking from the post to the call or form, and a plain monthly read.
Posting more only fixes step 3. We work on all six.
Fair question
Why not let an AI tool post for you?
Sometimes you should. If you just need something on your page this week, a scheduling app with AI captions is a fine start. We’ll tell you that.
AI tools are great at making more posts. They don’t know your customers. They won’t answer the person asking if you’re open Sunday. They won’t notice an ad spending money on the wrong people. And they can’t tell you which post made the phone ring.
Anyone can post more now. We make the posts that bring people in.
Not sure what you need? Ask us. We’ll give you a straight answer.
| Question | DIY with AI tools | Typical agency | HEX Creative Works |
|---|---|---|---|
| Upfront cost | Lowest | Varies widely | Written monthly price before we start |
| Who you talk to | Nobody | Often an account manager | The founder who plans your campaigns |
| Content made for your business | Templates and AI captions | Usually | Your real work, team and place |
| Comments and messages answered | Up to you | Often an add-on | Part of the plan |
| Ads tracked to calls and forms | Rarely | Sometimes | Set up wherever it can be tracked |
| A person checks every post | No | Usually | Every post, every time |
| AI images labeled | Up to you | Varies | Always. Never shown as real work |
| Who owns the accounts | You | Check the contract | You. Pages, ad accounts and files |
“Typical agency” varies a lot. Some are excellent. Ask any agency, including us, who checks posts before they go out.
How a campaign runs
A good post is the easy part. We run the whole loop.
Six steps, every month. Most people only see step three.
- PlanA goal tied to calls, bookings or sales, and a calendar you approve
- CreateShort video, graphics, photos and captions in your voice
- PostOn schedule, on the platforms your buyers actually use
- EngageComments and messages answered, or sent to you fast
- PromoteAds with one audience, one offer and one next step
- MeasureA plain monthly read on what worked, and what changes next
What changes
What you actually walk away with.
A presence that doesn’t go quiet
A calendar you approve, posted every week. No more three posts in March and nothing until July.
Content that looks like you
Your real work, your team and your place. Not the same stock photo your competitor used.
People who get an answer
Comments and messages handled, and anything that needs you sent to you right away.
Ads that reach the right people
Built for one audience and one offer, and tracked to the calls and forms they bring in.
Everything in your name
Pages, ad accounts and every file we make. If you ever leave, you keep all of it.
One person who knows your business
You talk to the founder who plans your campaigns. No handoffs and no ticket queue.
Everything under one roof
No surprises
Here’s what we promise. We can keep every one.
- You see the price before we start. A written plan with the platforms, the content and the monthly cost.
- You approve the calendar. Nothing new goes out until you’ve seen what it looks like.
- A person checks every post. AI helps us draft. It never publishes on its own.
- AI images are labeled. We never pass one off as your real work or your real people.
- You own everything. Your accounts, ad accounts and files stay in your name.
- The founder is on every account. You work with the person who plans your campaigns.
We don’t promise followers, views or going viral. Nobody honest can. We promise the work that gives you the best shot at real customers.
Sample campaigns
See what we’d build for you.
A roofer, a dentist and a coffee house. Each one has the plan, the posts, the stories and the ads. Your business gets the same treatment, built around your customers.
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Ridgeline Roofing & Exteriors
A roofer that shows up in the feed before the storm does. Checklists people save, job-site reels and fast ads when hail hits.
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Northbay Dental Studio
A practice that makes the dentist feel less like the dentist. Friendly faces, small habits and a first visit with no surprises.
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Ember & Oak Coffee House
A neighborhood coffee house that turns regulars into the marketing. Slow pours, local events and catering for the office down the street.
From the Playbook
What it takes to make social pay off.
Platforms, content, ads, reviews and reporting. Plain answers for Houston business owners.
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Data desk
Where your customers scroll
Share of U.S. adults who say they use each platform. Source: Pew Research Center, survey of 5,022 adults, 2025.
73%of social users say they’ll buy from a competitor if a brand doesn’t respond on social. 2025 Sprout Social Index
24 hrsAbout three in four consumers expect a response within a day or sooner. 2025 Sprout Social Index
Who you’ll work with
Hi, I’m Hector. I plan it, and I pick up the phone.
I’ve been making things for the web for more than twenty years. Across my career that’s more than 7,500 projects, from video edits and memorial tributes to websites and campaigns. I ran a nationwide e-commerce business, and I spent years in lead generation in one of the most expensive ad markets online. When every click costs that much, you learn fast what makes people act.
That’s what I bring to your social. Today I also design and run AI systems in production, so I know what AI content tools do well and where they fall flat. You’ll get a plain answer about what your business needs and what it doesn’t.
Find out what your social is missing.
Send us your profiles. We’ll look at your posts, your replies and your ads, then tell you plainly what’s worth fixing. If the answer is “not much”, we’ll say that too.
Get my free Social CheckNo cost. No obligation. A real person replies within one business day.