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Sample campaign · Food and hospitality

Ember & Oak Coffee House

A neighborhood coffee house that turns regulars into the marketing. Slow pours, local events and catering for the office down the street.

emberandoakSample
9posts3pillars5xa week

Ember & Oak Coffee HouseCoffee shopSmall-batch coffee, baked at 4amOpen mic Thursdays · Market SaturdaysCatering for the office ↓emberandoak.com/catering

  • The pour
  • The neighborhood
  • The regulars
  • AI-generated concept image: Latte art, slowed down
  • AI-generated concept image: New this week: maple oat cortado
  • AI-generated concept image: Open mic Thursday · 7pm
  • AI-generated concept image: Meet the baker. 4am club.
  • AI-generated concept image: Catering for 10 to 50
  • AI-generated concept image: Your order as a personality
  • AI-generated concept image: The regulars
  • AI-generated concept image: Why we roast on Mondays
  • AI-generated concept image: Market Saturday · 8 to noon

Sample campaign. AI-generated images.

Sample campaigns with placeholder businesses and AI-generated images. See the full campaigns.

Sample campaign

The idea

Turn the regulars into the marketing.

The goal
Busier weekday mornings, full event nights and more catering orders.
Who it’s for
Neighbors, remote workers and office managers within a few miles.

The posts

Nine posts, planned and written to bring in business.

The first weeks of the feed, with captions written to get a save, a reply or a call. For your business, we shoot your real work and your real team.

emberandoakCoffee shop
AI-generated concept image: Overhead close-up of a barista pouring a rosetta latte art design into a speckled ceramic cup on a warm oak counter, steam, morning window light. Latte art, slowed down Reel

emberandoak Six seconds of focus, every single cup. Turn the sound on. #latteart #coffeehouse #houstoncoffee

Sample post. AI-generated image.

emberandoakCoffee shop
AI-generated concept image: A cortado in a small clear glass on a rustic wooden table with a few autumn maple leaves and a cinnamon stick, warm side light. New this week: maple oat cortado

emberandoak Maple, oat milk, a double shot. Here through the end of the month. #seasonaldrink #cortado

Sample post. AI-generated image.

emberandoakCoffee shop
AI-generated concept image: Cozy coffee house at night with warm Edison bulbs, a small corner stage with an acoustic guitarist on a stool, audience silhouettes at tables. Open mic Thursday · 7pm

emberandoak Sign-ups at the counter. Two songs each. Decaf on the house for performers. #openmic #livemusic

Sample post. AI-generated image.

emberandoakCoffee shop
AI-generated concept image: Baker in an apron pulling a tray of golden cardamom buns from an oven in an early-morning bakery kitchen, flour dust, warm glow. Meet the baker. 4am club. Reel

emberandoak While you were asleep. Cardamom buns are usually gone by 11. #bakerylife #cardamombuns

Sample post. AI-generated image.

emberandoakCoffee shop
AI-generated concept image: Coffee catering setup on an office conference table: two cardboard coffee carafes, paper cups, a tray of pastries and fruit, bright office windows. Catering for 10 to 50 1/5

emberandoak Order by 3pm, we deliver by 8am. Swipe for the menu. #officecatering #coffeecatering

Sample post. AI-generated image.

emberandoakCoffee shop
AI-generated concept image: Row of five different coffee drinks lined up on a wooden bar: espresso, iced cold brew, oat latte, matcha latte, cappuccino, shot straight on, cafe background blurred. Your order as a personality 1/5

emberandoak Swipe to find yours. Cold brew people, we see you. #coffeepersonality #justforfun

Sample post. AI-generated image.

emberandoakCoffee shop
AI-generated concept image: Customer seen from behind and slightly to the side sitting at a sunny window seat with a laptop and a ceramic mug, plants on the sill, cozy cafe. The regulars

emberandoak Tuesday’s usual: oat cortado, window seat, big deadline. Shared with permission. #regulars #remotework

Sample post. AI-generated image.

emberandoakCoffee shop
AI-generated concept image: Small coffee roaster with freshly roasted beans spilling into a rotating cooling tray, roasting room with burlap sacks, warm light. Why we roast on Mondays Reel

emberandoak Roasted Monday, at its best by Wednesday. Here’s why we wait. #coffeeroasting #smallbatch

Sample post. AI-generated image.

emberandoakCoffee shop
AI-generated concept image: Charming neighborhood coffee house storefront with dark wood trim, a hanging sign reading "Ember & Oak", a chalkboard sidewalk sign, bistro chairs, morning light. Market Saturday · 8 to noon

emberandoak Local makers out front every Saturday. Come hungry. #farmersmarket #shoplocal

Sample post. AI-generated image.

Content pillars

Three things this account talks about.

  • 1

    The pour

    Close-up craft. Latte art, the roast, the first pull of the morning.

  • 2

    The neighborhood

    Local makers, open mic nights and what’s happening down the street.

  • 3

    The regulars

    Real customers and their usual order, featured only with their OK.

A sample week

What goes out, and when.

A real calendar has more detail. This is the rhythm.

  1. MonPostThis week’s seasonal drink
  2. TueReelA close-up pour
  3. WedStoryPoll and a fresh-bake alert
  4. ThuPostEvent night reminder
  5. FriAdCatering ad to offices within 3 miles

What we’d measure

  • Catering requests from social
  • Event turnout against the last one
  • Story replies and direction taps

For your business, this is what the monthly report tracks, in plain language. Sample campaigns show no results because they have none.

See the matching website at HEX Web Design All sample campaigns

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