HEX Creative Works

Sample campaign · Healthcare

Northbay Dental Studio

A practice that makes the dentist feel less like the dentist. Friendly faces, small habits and a first visit with no surprises.

northbaydentalSample
9posts3pillars5xa week

Northbay Dental StudioDentistA calm dental studio for grown-ups and kidsTell us what worries you. We plan around it.New patients welcome ↓northbaydental.com/new

  • Meet the team
  • Small habits
  • What to expect
  • AI-generated concept image: Your first visit in 45 seconds
  • AI-generated concept image: Floss in 30 seconds. Really.
  • AI-generated concept image: What a cleaning costs with insurance
  • AI-generated concept image: Meet the team
  • AI-generated concept image: Nervous? What we do differently
  • AI-generated concept image: Your kid’s first checkup
  • AI-generated concept image: Your toothbrush is too old
  • AI-generated concept image: A cleaning, start to finish
  • AI-generated concept image: Easy parking, no stairs, and coffee in the waiting room. See you soon.

Sample campaign. AI-generated images.

Sample campaigns with placeholder businesses and AI-generated images. See the full campaigns.

Sample campaign

The idea

Make the dentist feel less like the dentist.

The goal
More new-patient requests from people who have been putting it off.
Who it’s for
Local adults and parents who are nervous, busy or haven’t been in years.

Healthcare rule: patient stories only with written consent, and no patient details in comments, messages or captions.

The posts

Nine posts, planned and written to bring in business.

The first weeks of the feed, with captions written to get a save, a reply or a call. For your business, we shoot your real work and your real team.

northbaydentalDentist
AI-generated concept image: Bright modern dental studio reception with warm oak wood, green plants, soft armchairs and a smiling receptionist behind a curved desk, window light. Your first visit in 45 seconds Reel

northbaydental From the front door to the chair. No surprises, no lectures. #newpatient #dentist #houston

Sample post. AI-generated image.

northbaydentalDentist
AI-generated concept image: Flat lay on a pale mint background of dental floss, a bamboo toothbrush and a small cup of water, soft shadows, minimal and clean. Floss in 30 seconds. Really.

northbaydental You don’t need ten minutes. You need thirty seconds and a habit. Here’s ours. #flossing #smallhabits

Sample post. AI-generated image.

northbaydentalDentist
AI-generated concept image: Calm bright dental treatment room with a modern teal dental chair, large window with trees outside, tidy counters, no people. What a cleaning costs with insurance 1/5

northbaydental Straight answers on cost, before you book. Swipe through the four questions to ask your plan. #dentalinsurance #nosurprises

Sample post. AI-generated image.

northbaydentalDentist
AI-generated concept image: Friendly dental hygienist woman in her 30s wearing teal scrubs, mask pulled down, warm genuine smile, standing in a bright treatment room. Meet the team Reel

northbaydental She hums while she works. Patients say it helps. Say hi on your next visit. #meettheteam #dentalhygienist

Sample post. AI-generated image.

northbaydentalDentist
AI-generated concept image: Relaxed adult patient reclining in a dental chair wearing over-ear headphones and covered with a soft gray blanket, seen from the side, calm window light. Nervous? What we do differently 1/5

northbaydental Headphones, a blanket and a hand signal for “pause”. Swipe for the rest. #dentalanxiety #calmdentist

Sample post. AI-generated image.

northbaydentalDentist
AI-generated concept image: Happy young child sitting in a dental chair holding a small toy toothbrush and giving a thumbs up, parent smiling beside, bright friendly room. Your kid’s first checkup

northbaydental First visits are short, fun and mostly counting teeth. Book it around nap time. #kidsdentist #firstvisit

Sample post. AI-generated image.

northbaydentalDentist
AI-generated concept image: Side by side flat lay of a worn frayed toothbrush next to a brand new toothbrush on a light teal background, crisp overhead shot. Your toothbrush is too old

northbaydental Frayed bristles don’t clean. Every three months, or after you’ve been sick. #toothbrush #oralhealth

Sample post. AI-generated image.

northbaydentalDentist
AI-generated concept image: Neatly arranged sterile dental instruments on a tray beside the chair, gloved hands in soft focus, clean bright clinical light. A cleaning, start to finish Reel

northbaydental What actually happens during a cleaning, step by step, so nothing is a surprise. #dentalcleaning #whattoexpect

Sample post. AI-generated image.

northbaydentalDentist
AI-generated concept image: Exterior of a small modern single-story dental office with light brick, big windows, landscaped front walk and a simple sign reading "Northbay Dental Studio", golden hour.

northbaydental Easy parking, no stairs, and coffee in the waiting room. See you soon. #neighborhooddentist

Sample post. AI-generated image.

Content pillars

Three things this account talks about.

  • 1

    Meet the team

    The people behind the masks, so a first visit feels like seeing someone you know.

  • 2

    Small habits

    Thirty-second tips people can use tonight.

  • 3

    What to expect

    Walk-throughs of a first visit, a cleaning and the costs, with no surprises.

A sample week

What goes out, and when.

A real calendar has more detail. This is the rhythm.

  1. MonReelA 30-second habit tip
  2. TueStoryBehind the scenes before opening
  3. WedCarouselWhat happens at a first visit
  4. ThuCommunityAnswer questions. No patient details in public replies
  5. FriAdNew-patient ad to nearby neighborhoods

What we’d measure

  • New-patient requests from social
  • Messages answered the same day
  • Growth among people who live nearby

For your business, this is what the monthly report tracks, in plain language. Sample campaigns show no results because they have none.

See the matching website at HEX Web Design All sample campaigns

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