HEX Creative Works

Sample campaign · Home services

Ridgeline Roofing & Exteriors

A roofer that shows up in the feed before the storm does. Checklists people save, job-site reels and fast ads when hail hits.

ridgelineroofingSample
9posts3pillars5xa week

Ridgeline Roofing & ExteriorsRoofing contractorRoof repair, replacement and storm inspectionsPhotos of every job. Straight answers.Free inspection after the storm ↓ridgelineroofing.com/inspect

  • Storm ready
  • Start to finish
  • Ask a roofer
  • AI-generated concept image: One roof. 60 seconds.
  • AI-generated concept image: 5 signs of hail damage
  • AI-generated concept image: New roof, same great neighbors. Thanks for trusting us with your home.
  • AI-generated concept image: Repair or replace?
  • AI-generated concept image: Up at 5. On your roof by 7.
  • AI-generated concept image: Storm hit? What to photograph first
  • AI-generated concept image: Clear the gutters first
  • AI-generated concept image: Tear-off day
  • AI-generated concept image: Hurricane season checklist

Sample campaign. AI-generated images.

Sample campaigns with placeholder businesses and AI-generated images. See the full campaigns.

Sample campaign

The idea

Be the roofer people already trust before the storm hits.

The goal
Inspection requests right after storms, and steady estimates the rest of the year.
Who it’s for
Homeowners in the service area who never think about the roof until something drips.

The posts

Nine posts, planned and written to bring in business.

The first weeks of the feed, with captions written to get a save, a reply or a call. For your business, we shoot your real work and your real team.

ridgelineroofingRoofing contractor
AI-generated concept image: Aerial drone view looking down at a roofing crew of three installing dark charcoal architectural shingles on a two-story suburban home, morning sun, rows of neighboring houses and green trees. One roof. 60 seconds. Reel

ridgelineroofing Tear-off to final shingle on a two-story. Two days, one crew, zero mess left in the yard. #roofing #newroof #houstonhomes

Sample post. AI-generated image.

ridgelineroofingRoofing contractor
AI-generated concept image: Extreme close-up of gray asphalt roof shingles with round hail impact marks and missing granules, a gloved hand pointing at one bruise, crisp detail. 5 signs of hail damage 1/5

ridgelineroofing Save this for the next storm. Swipe for the five things to look for from the ground, and the one thing you should never do. #hailseason #roofcheck #homeowner

Sample post. AI-generated image.

ridgelineroofingRoofing contractor
AI-generated concept image: Front view of a freshly re-roofed two-story brick suburban Texas home with new charcoal shingles, clean gutters, bright blue sky with a few clouds, green lawn.

ridgelineroofing New roof, same great neighbors. Thanks for trusting us with your home. #beforeandafter #roofreplacement

Sample post. AI-generated image.

ridgelineroofingRoofing contractor
AI-generated concept image: Friendly roofer in his 40s wearing a navy work shirt and cap, standing in a suburban driveway, holding a shingle sample, talking to the camera, relaxed smile. Repair or replace? Reel

ridgelineroofing The question we hear most. Here is how we decide, in under a minute. #askaroofer #roofrepair

Sample post. AI-generated image.

ridgelineroofingRoofing contractor
AI-generated concept image: Roofing crew loading shingle bundles onto a navy work truck with a ladder rack at dawn, orange sunrise sky, warehouse yard. Up at 5. On your roof by 7.

ridgelineroofing Early start so we are off your roof before the afternoon heat. #roofingcrew #texasheat

Sample post. AI-generated image.

ridgelineroofingRoofing contractor
AI-generated concept image: Homeowner standing in the front yard photographing damaged roof edge and a torn gutter with a smartphone after a storm, wet grass, overcast sky. Storm hit? What to photograph first 1/5

ridgelineroofing Filing a claim? Photos first, ladder never. Swipe for the shot list your adjuster wants. #insuranceclaim #stormdamage

Sample post. AI-generated image.

ridgelineroofingRoofing contractor
AI-generated concept image: Close-up of a roof gutter packed with wet leaves and small hailstones after a storm, water dripping, shallow depth of field. Clear the gutters first

ridgelineroofing Most leaks we see start here, not on the roof. Ten minutes now saves a ceiling later. #gutters #hurricaneprep

Sample post. AI-generated image.

ridgelineroofingRoofing contractor
AI-generated concept image: Roofers in safety harnesses tearing off old worn shingles with roofing shovels, debris sliding into a roll-off dumpster below, action shot, bright day. Tear-off day Reel

ridgelineroofing The loud part. We tarp the landscaping and magnet-sweep every nail before we leave. #tearoff #roofinglife

Sample post. AI-generated image.

ridgelineroofingRoofing contractor
AI-generated concept image: Clipboard with a paper checklist and a pencil resting on the hood of an unbranded navy work truck with no badges or emblems, suburban street and houses blurred in the background, golden hour. Hurricane season checklist

ridgelineroofing Hurricane season starts June 1. Here is the 10-minute check we do on our own homes. #hurricaneseason #beprepared

Sample post. AI-generated image.

Content pillars

Three things this account talks about.

  • 1

    Storm ready

    Checklists and quick checks people save and send to a neighbor before hurricane season.

  • 2

    Start to finish

    Reels of one roof, from tear-off to the last shingle.

  • 3

    Ask a roofer

    Thirty-second answers to the questions homeowners actually ask.

A sample week

What goes out, and when.

A real calendar has more detail. This is the rhythm.

  1. MonReelTime-lapse of one full roof
  2. TueStoryPoll: has your roof been checked this year?
  3. WedCarouselThe hail damage checklist
  4. ThuCommunityAnswer comments and messages, share a review
  5. FriAdInspection offer to storm-hit zip codes

What we’d measure

  • Inspection requests and calls from social
  • Saves and shares on the checklists
  • Cost per inspection request on ads

For your business, this is what the monthly report tracks, in plain language. Sample campaigns show no results because they have none.

See the matching website at HEX Web Design All sample campaigns

Find out what your social is missing.

Send us your profiles. We’ll look at your posts, your replies and your ads, then tell you plainly what’s worth fixing. If the answer is “not much”, we’ll say that too.

Get my free Social Check

No cost. No obligation. A real person replies within one business day.